Process

Our Steps, Start to Finish

1

Pre-Production

In pre-production, we help you outline your objectives and work with you to create scripts, budgets, and timelines.

2

Production

During production, we work to ensure that we capture the best quality interviews and secondary footage.

3

Post-Production

In post-production, we edit the material to tell your story powerfully and effectively.

4

Launch

Finally, your video arrives.  We deliver in formats optimized for YouTube, Vimeo, or any platform you need.

Our Client Workflow

Consultation

Learn
We meet with you so we can hear your story, goals and ideas. Then we scope out some big-picture ideas and gather information so we can prepare a customized proposal for you.

Propose
It’s time to put some numbers together. We review our initial meeting notes and create realistic options based on your goals and budget.

Pre-Production

Discover
Depending on your goals, this phase is to learn as much about you, your team, or your product as possible. We look for nuances, themes, a driving concept, and opportunities for strong visual storytelling.

Script
We mine everything we’ve learned and create a visual script and list of interview questions. If necessary, we’ll also create storyboards to ensure we’re all on the same page.

Strategize
Logistics and planning. We scout locations, schedule a shoot, and assemble an appropriately sized crew with the right gear. If needed, our art department will prepare the location.

Production

Shoot
Let’s get to work. We get the camera rolling and capture product shots, interviews or secondary footage. Our team has the flexibility to adjust the production level for each project. As a result, our presence can be subtle or pronounced throughout the production process. If we’re interviewing your people, we create a relaxed, comfortable environment to allow subjects the freedom to speak candidly.

Post-Production

Refine
Where it all comes full circle. Our team sifts through the footage to extract the most authentic and powerful moments. We then integrate aesthetic elements such as music and graphics and share this first draft with you. After several rounds of revisions based on your notes, we arrive at a finished piece; one that speaks to the heart of your message.  We can also edit multiple versions to take advantage of the internet’s many viewing platforms.

Distribution

Share
Let’s get your story out there. We give you video files optimized for web-based video sharing platforms and your own internal use.  We can also use marketing tools like Google Ad Words and TrueView ads to attract viewers and improve your page ranking.

Ready? Get in Touch